The “Netflix Brand”
Everyone knows that Netflix is a giant. They are one of the fastest growing companies in the world, and for good reason. Reed Hastings innovative way to bring the cinema to your home at the click of a button has been fascinating. In today’s day and age we all know how important social media is when trying to obtain or maintain an image. Let’s see how Netflix Canada holds up. Netflix has a large presence on social media. I mean… they have to since they are one of the largest entertainment companies in the world. One of the things that the Netflix social media team does extremely well is engage with their audience; especially in a humorous way. For example:
On Netflix Canada’s twitter, they put “acknowledged by Celine Dion on dec 16,2019. This may not mean much to a lot of people, but this was a very clever way for them to connect themselves to Canadians on their Canadian twitter page.
Netflix also uses Instagram. They use instagram to inform people about new shows, show exclusive behind the scenes footage, and even share memes. These memes are one fo the greatest attractions on the Netflix Instagram page. Consumers like to feel like they are able to relate to a company and not feel looked down on as just a consumer with a large wallet. Below is an example of Netflix entering the meme world. These memes get upwards of 10,000 likes, compared to their average 3–6k. Although on Netflix US they get upwards of 600k likes!
One thing I think Netflix’s social media team could do, is become more consistent. Yes, I know they know what they are doing. What I see on their pages is seven posts one day, no post for three days, one post the next day, no post for two more days, than 5 posts the day after. I do get that content can be related to specifics of what the company has going on; but I believe consistency is a way to keep people coming back looking for updates. I wouldn’t say I know the magic number, but simply, “not too much, not too little.”
One of Netflix’s biggest competitors is Youtube. They fight for all of our eyeballs, trying to increase the number that is watching videos on their platform and not another. Although they are not companies with identical structures, they are still very much competitors. One thing Youtube does not do, is share memes. They don’t share things that “humanize” the company. All of their posts are about a new video, Youtube star, or something new they want to sell. There is no real interactions with viewers as a company. They let their “stars” do that. Although that is a perfectly fine business model, I think Netflix is winning the social media “battle.” The numbers are there to prove it. Netflix has more likes and shares on their social media platforms than almost any other movie/video/entertainment company in the world. No wonder everyone has Netflix.
